College Group enters China with acquisition

College Group has bought PR people, a Chinese agency with offices in Shanghai, Beijing, and Hong Kong.

LONDON: College Group has bought PR people, a Chinese agency with offices in Shanghai, Beijing, and Hong Kong.

While College Group has a Hong Kong office, the move gives the private equity-backed firm access to the Chinese mainland.

PR people was founded in 2004 by Uhi Hui and specializes in corporate communications, issues management, and consumer marketing.

Hui will become a managing partner at College Group and join the global corporate practice board led by managing partner Tim Fallon.

The Chinese agency will work alongside College Hill's existing financial, corporate, and IR communications business in Hong Kong, which is led by managing partner Anne Pang.

This story originally appeared on the website of PRWeek UK.

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