StrawberryFrog shuts down Amsterdam office

StrawberryFrog Amsterdam is shutting down less than three months after its CEO left to start a new agency.

AMSTERDAM: StrawberryFrog Amsterdam is shutting down less than three months after its CEO left to start a new agency.

APCO Worldwide, the Washington, DC-based PR agency that acquired StrawberryFrog for an undisclosed sum in 2012, made the decision to close the office in the past few weeks. It is now in consultation with the staff of about 10 in Amsterdam.

An APCO spokesman said it no longer needed the office because the clients being serviced by it had either moved their marketing in-house or switched to other agencies.

Some staffers in the agency's New York office will also lose their jobs as a result of the client losses. In total, 20 positions will be cut.

In August, Campaign reported that Hans Howarth, the former CEO of StrawberryFrog Amsterdam, started a firm called Nomads. He took former key StrawberryFrog client Emirates Airlines with him, as well as several staffers.

StrawberryFrog has gone through several identity changes in Amsterdam. The agency was founded in 1999 and later expanded into the US and South America. In 2008, the Amsterdam office of the agency broke from the network and became Amsterdam Worldwide.

In 2010, Howarth, who had previously founded Media Catalyst, was asked to manage StrawberryFrog in Amsterdam. However, the Howarth-led office only became a financially integrated affiliate of the StrawberryFrog network after it was acquired by APCO in 2012.

StrawberryFrog still has offices in New York, Mumbai, and Singapore. The Sao Paolo office split from the network in 2012.

This story originally appeared on the website of Campaign UK.

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