Lowdown: 'Prosumers' want brands to work harder

Havas examined the differences between mainstream consumers and "prosumers," or individuals who are ahead of the curve in terms of adopting products and services.

In its Building Brands that Matter: The Sweet Spot Between Trust and Dynamism study, Havas Worldwide examined consumers in 31 countries to highlight the differences between mainstream consumers and “prosumers,” or individuals who are ahead of the curve in terms of adopting products and services.

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