Habits: Dick Lippin, Chairman and CEO, The Lippin Group

Never stay too long at a party, always reward your associates before they ask to be rewarded, and always be honest so you can avoid ever having a sleepless night.

Morning ritual
First I exercise and then I sit in my steam room.I get some of my best ideas at 100-plus degrees without phones ringing or emails rolling in. Peace and quiet. It is a wonderful way to start the day.

Biggest surprise on your iPod/iPhone
The number of emails that come to me overnight from so many people in the same time zone as me. This new world we live in is truly breeding a whole generation of insomniacs.

Ideal day off
Going to the beach, exercising, reading, eating, and sleeping in the morning. Then repeating it in the afternoon.

Required reading
The Wall Street Journal
, Los Angeles Times, MSN.com, and anything else I can get my hands on. I am an information junkie, which given what is happening in today's world is either a good or a bad thing.

First PR job
Convincing my parents that I would actually make something of my life.

First website or app checked in the morning
MSN.com. It gives me a terrific overview of domestic and international news, sports, money, and entertainment.

Best career advice
Never stay too long at a party, always reward your associates before they ask to be rewarded, and always be honest so you can avoid ever having a sleepless night.

Most distinct aspect of your personal office
My ancient southwest furniture that is so worn but very comfortable alongside my modern exercise equipment.

Most regrettable career moment
Not focusing all of our energy and resources into representing reality TV shows. Yes, that was supposed to be a joke.

Proudest career achievement
Appearing with my sister, when I was very young, on the Ted Mack Original Amateur Hour singing “Hernando's Hideaway” and winning a watch.

Guilty TV pleasure
My wife and I are in love with one-hour dramas such as Boardwalk Empire. It is truly another golden age for TV. There are just so many creative, well-written, and intelligent shows with great performers attached.

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