NEW YORK: Weber Shandwick has launched a plug-in for Google Glass that enables users to post visual content to WordPress.
The agency's digital innovation team developed wpForGlass, its first app for the wearable technology.
It designed the app to enable “instantaneous publishing,” meaning a user can capture an image or video footage using the headgear and share it on his or her blog.
Once the user has taken a photo or video, he can also create a caption by speaking and then upload it to Google's servers, after which it becomes part of a WordPress blog post.
Seven Weber employees are taking part in the Google Glass Explorer program, which is available to a limited group before its launch to the general public. Google has yet to reveal the product's wider launch date.
The plug-in is open-sourced, so developers can build on and improve it. The agency developed wpForGlass in 60 days.
“We are really trying to understand new platforms and what the applications are for our clients,” said Chris Perry, president of digital at Weber.
No clients are using the app as of yet, but Perry said the firm has discussed it with them and encouraged experimentation with the new technology.
The ability to take videos and images using Google Glass has raised privacy issues in recent months. However, Perry said this is more of an issue for Google to respond to, rather than developers.
“The way we are thinking about it is it will enable people to capture content in new and interesting ways that are in the moment,” he said. “This is where we are focusing our understanding of privacy.”
Other companies have demoed apps for Google Glass, including Path, Evernote, and The New York Times.
“This kind of work is very important right now, and adoption of new platforms is going to accelerate,” said Perry. “There is some complex behavior change that goes with it.”