Therative picks Euro RSCG as AOR

LIVERMORE, CA: Therative, maker of the ThermaClear anti-acne product line, named Euro RSCG Worldwide PR its AOR, effective January 1. Therative had contacted agencies of various sizes as part of a limited RFP process, said Debbie Kelly, marketing director at Therative. Among its duties, Euro RSCG will focus on brand awareness efforts and work to engage bloggers, she added.

LIVERMORE, CA: Therative, maker of the ThermaClear anti-acne product line, named Euro RSCG Worldwide PR its AOR, effective January 1. Therative had contacted agencies of various sizes as part of a limited RFP process, said Debbie Kelly, marketing director at Therative. Among its duties, Euro RSCG will focus on brand awareness efforts and work to engage bloggers, she added.

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