The firm is providing media relations, strategy, public affairs, and event coordination for the privately held company as it gears up for the launch of its flagship product, said Rick French, president and CEO of FWV.
FWV was selected, in part, because the Global Water Foundation, an existing client, recommended the firm to Wendell Adams, CEO and founder of WaterBrick. Work began December 20 and budget was not disclosed, French said.
Adams said it was time for the company to “develop its marketing strategy” because of the current level of production. FWV has been tasked with generating awareness to government and global agencies, in the hopes of future partnerships.