Ex-Nintendo staffers open boutique Seattle firm

SEATTLE: Zebra Partners, a boutique agency founded by three former Nintendo PR professionals, announced its launch January 7.

SEATTLE: Zebra Partners, a boutique agency founded by three former Nintendo PR professionals, announced its launch January 7.

 

The Seattle-based firm was founded by Perrin Kaplan, former VP of marketing and corporate affairs for Nintendo; Beth Llewelyn, former senior director of corporate communications at Nintendo; and Kelli Koenig Horner, former director of PR at Nintendo.

 

The three staffers, who were part of the team that launched the Wii and Nintendo DS, left Nintendo in 2007 when the gaming giant moved its US offices from Redmond, WA, to San Francisco and New York, said Llewelyn. It was then that the three began to discuss opening a firm.

 

Zebra began operating in August 2008, but until December Kaplan had faced a non-compete clause from Nintendo so the firm did not pursue work in the gaming and tech sector.

 

"We started work a little quieter [in August] but decided to kick off with the New Year," Llewelyn said.

 

Zebra Partners has five clients, including Sapphire Energy, The Online Mom, and Nature's Inventory. It plans to continue to pursue clients in the entertainment, health and wellness, fashion, and green sectors as well as technology.

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