LBG hires Fantail to promote corporate community investors

CALGARY: LBG Canada—an association which promotes a higher standard in corporate community involvement and whose 26 members include Home Depot, Shoppers Drug Mart and Pfizer—has hired Fantail Communications.

CALGARY: LBG Canada—an association which promotes a higher standard in corporate community involvement and whose 26 members include Home Depot, Shoppers Drug Mart, and Pfizer—has hired Fantail Communications.

The Toronto agency won the account following an RFP process that narrowed down the search to seven agencies and then three.

“We wanted to engage a PR firm to bring attention to the great companies we are working with which are making great strides in maximizing the impact of their community investment programs,” said Julia Mathison, community liaison for The SiMPACT Strategy Group, the facilitator of LBG Canada. She added that Fantail Communications will deploy a number of communication strategies, including speaking engagements, trade partnerships, and media outreach.


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