LGBT Web site uses pride events in launch PR

PARK CITY, UT: A new Web site for the LGBT and LGBT-friendly communities is incorporating gay pride events into the PR strategy for its launch on January 15.

PARK CITY, UT: A new Web site for the LGBT and LGBT-friendly communities is incorporating gay pride events into the PR strategy for its launch on January 15. XYCommunity.com is kicking off its outreach by sponsoring part of the Queer Lounge at the Sundance Film Festival, a hub for the LGBT and LGBT-friendly attendees at the festival.

The site is sponsoring the computer area in the lounge, a program from GLAAD, where attendees can check e-mail and are encouraged to sign up for the site.

In June 2008, XYCommunity.com tapped Legan Promotions to help with PR in the US. In addition to exposure at Sundance, brand ambassadors will attend LGBT events across the country, including The Original GLBT Expo in New York this March, and Pride South Florida and Phoenix Pride, both in April.

Tom Legan, founder and president of Legan Promotions, told PRWeek that there are plans to visit at least 10 more pride events throughout May and June.

Legan and XYCommunity.com will also be reaching out to media in the US and UK about the launch, and will work to partner with other organizations and Web sites.

"We want to create awareness and then try to expand into other English-speaking countries," said Phoebe Olesi Muchilwa, founder of Manchester, UK-based Pomles Ltd, an Internet company that owns XYCommunity.com. The site is going out with the taglines of "Stand Up. Be Proud." and "One Voice. One Forum Together."

"If the gay community has a strong medium and social network, people would be able to share their opinions and express themselves," Muchilwa said. "And then help other communities from there."

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