Bartz could usher in an interesting communications style for the company. The AP reports during today's press conference, Bartz told analysts she intended to ensure Yahoo gets "some friggin' breathing room" so the company can "kick some butt."
Last November Brad Williams, VP of corporate commuications at Yahoo, told PRWeek the company would evolve its messaging strategy once Yang's successor was named. Stay tuned for more.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins