FWV to serve as marketing arm for studio

RALEIGH, NC: French/West/Vaughan (FWV) and Black/Pinner/Barton Branded Entertainment (BPB Branded) signed a deal with NEHST Studios to serve as the marketing arm for the studio, effective January 5. FWV will plan and coordinate VIP screenings, PR, advertising, and corporate communications for NEHST, which was founded by Oscar winner Larry Meistrich (Sling Blade). Running the Sahara, a documentary narrated by Matt Damon, is the first project FWV and BPB Branded are supporting. FWV and BPB Branded, the Charlotte, NC-based film, TV, and music product integration firm, will receive a portion of the studio's box office receipts, in addition to minimum guarantees. The open-ended partnership is expected to earn the agency seven figures in annual income.

RALEIGH, NC: French/West/Vaughan (FWV) and Black/Pinner/Barton Branded Entertainment (BPB Branded) signed a deal with NEHST Studios to serve as the marketing arm for the studio, effective January 5. FWV will plan and coordinate VIP screenings, PR, advertising, and corporate communications for NEHST, which was founded by Oscar winner Larry Meistrich (Sling Blade). Running the Sahara, a documentary narrated by Matt Damon, is the first project FWV and BPB Branded are supporting. FWV and BPB Branded, the Charlotte, NC-based film, TV, and music product integration firm, will receive a portion of the studio's box office receipts, in addition to minimum guarantees. The open-ended partnership is expected to earn the agency seven figures in annual income.

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