WASHINGTON: The EcoCAR, a US Department of Energy project sponsored by GM and others, hired Greenough Communications as its AOR for the latest competition.
The current three-year engineering competition, “EcoCAR: The Next Challenge,” tasks college students with revamping a Saturn to decrease inefficiencies in energy consumption and emissions, a topic du jour in the industry. Since 1987, the DOE has sponsored “advanced vehicle technology” competitions through its Argonne National Laboratory (ANL) in collaboration with college engineering departments and company sponsors.
Greenough will work to raise awareness of the competition, which opened in June, said Kristen De La Rosa, director and acting section leader of the competitions at ANL. The firm began work on its 18-month contract last November. It will work in conjunction with the PR departments of the program's sponsors, said De La Rosa.
“Their challenge is to really differentiate what we do from what other people are doing in this space and show the value of the collaboration with our partners,” said De La Rosa.
She noted that the program al-ready has auto contacts, but the firm will help it reach general-interest and business press. It hopes to tap into consumers interested in the environment and energy efficiency.
An RFP for the project, which was issued in September, received 28 submissions, said De La Rosa. In the third and final round, it was narrowed down to three agencies, including Greenough and defending firm Stratacomm, she added.
Stratacomm had worked on two previous competitions. In an e-mailed statement Justin Kees, VP of business development at the firm, said, “We have had a great relationship with the team at EcoCAR over the years... and we wish them nothing but the best.”