C&W cuts positions due to merger, economy

NEW YORK: Cohn & Wolfe has reduced its staff by less than 20 positions since late last year, said CEO Donna Imperato.

NEW YORK: Cohn & Wolfe has reduced its staff by less than 20 positions since late last year, said CEO Donna Imperato.

The job cuts, which were necessary because of C&W's July merger with fellow WPP Group agency GCI Group, as well as the recession, affected only about 2% of the agency's employees, Imperato added. The layoffs occurred at the end of last year and the week of January 4, she explained.

Imperato declined to specify at what levels or in what regions the job cuts took place.

"There was a restructuring, but it was not like we lost a big piece of business," she said. "I think the times are calling for streamlining and looking at what we have, and restructuring and going on."

C&W merged with GCI Group in July, keeping the C&W name but rebranding with a new logo and branding strategy. Imperato remained CEO, while former GCI Group CEO Jeff Hunt became president for about three months before stepping down to become a counselor at the agency.

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