DKC is handling PR and logistics for the Huffington Post’s Preinagural Ball, taking place the night of January 19 at the Newseum in Washington. The agency is conducting outreach to titles across a broad spectrum of media to promote pre-, post-, and during-event coverage of the ball, which boasts a celebrity guest list ranging from Steven Spielberg to Ashton Kutcher, said Matthew Traub, chief of staff and MD at DKC. The event itself features a broad range of new media components, as well as a theme of encouraging public service, Traub told PRWeek.
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