Obama sparks worldwide media coverage for Blackberry

WATERLOO, ONT: Research in Motion is generating a ton of free press for its Blackberry product, thanks to Barack Obama's love of (and well-reported reluctance to give up) his Blackberry now that he has been inaugurated.

WATERLOO, ONT: Research in Motion is generating a ton of free press for its Blackberry product, thanks to Barack Obama's love of (and well-reported reluctance to give up) his Blackberry now that he has been inaugurated.                 

Security officials say his Blackberry could pose a security risk from hackers.

News articles about Obama and his Blackberry appeared last week in The Globe and Mail, The New York Times and Daily Telegraph, as well as on ABC News and CBS News. Some media outlets have even devoted columns to the debate, including the San Francisco Chronicle and CNN.com, both arguing that Obama should be able to keep his Blackberry.

Research in Motion could not be reached for comment, but analysts have estimated that the Obama-fueled Blackberry coverage is worth tens of millions of dollars in paid media.

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