Farmers Insurance hires AOR for African-American market

LOS ANGELES: Farmers Insurance Group, the insurance-based financial services provider, hired Muse Communications as AOR for the African-American market. Muse joins Accent and IW Group, which oversee the Hispanic and Asian consumer segments, respectively. Muse will develop an integrated marketing program for the company and provide support for the Farmers Insurance Group Angel City Classic football game.

LOS ANGELES: Farmers Insurance Group, the insurance-based financial services provider, hired Muse Communications as AOR for the African-American market. Muse joins Accent and IW Group, which oversee the Hispanic and Asian consumer segments, respectively. Muse will develop an integrated marketing program for the company and provide support for the Farmers Insurance Group Angel City Classic football game.

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