Hunter Boot hires BrandStyle Communications

NEW YORK: Hunter Boot, the 150-year-old UK-based brand known for creating the original Wellington rubber boot, has hired BrandStyle Communications as its US AOR for 2009. The agency will work to position Hunter Boot as a lifestyle brand in the US, and establish the boots as a fashion brand worn by tastemakers and celebrities, according to a statement. Tactics will include trend-based media strategy, targeted influencer initiatives, and strategic collaborations, stated BrandStyle co-founder Zoe Weisberg via e-mail.

NEW YORK: Hunter Boot, the 150-year-old UK-based brand known for creating the original Wellington rubber boot, has hired BrandStyle Communications as its US AOR for 2009. The agency will work to position Hunter Boot as a lifestyle brand in the US, and establish the boots as a fashion brand worn by tastemakers and celebrities, according to a statement. Tactics will include trend-based media strategy, targeted influencer initiatives, and strategic collaborations, stated BrandStyle co-founder Zoe Weisberg via e-mail.

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