Four firms remain as Digg conducts search for agency

SAN FRANCISCO: Digg, a popular social news aggregator, is reviewing PR agencies, according to several industry sources.

SAN FRANCISCO: Digg, a popular social news aggregator, is reviewing PR agencies, according to several industry sources.

The site has narrowed its search to four firms of varying types and sizes, PRWeek has learned from several sources close to the review. Digg PR director Kiersten Hollars declined comment. Karbo/Fonkalsrud Communications has previously worked with Digg and currently lists them as a client on its Web site. When contacted, the agency declined to comment.

Digg has not been immune to the economic crisis. In a January 22 blog entry, Digg CEO Jay Adelson said it is conducting layoffs and refocusing its objectives on profitability. It is not clear whether the cutbacks would impact Digg's PR review.

“We've made the decision to take a more conservative approach to our expansion plans,” Adelson said in the post.

Adelson, though, also noted that the company's objectives for 2009 include adding new features, boosting its ad revenue, and growing and building new partnerships.

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