'Watchmen' goes viral

Warner Bros. launched a viral campaign for the upcoming movie Watchmen, based on the comic book series by Alan Moore, Dave Gibbons, and John...

Warner Bros. launched a viral campaign for the upcoming movie Watchmen, based on the comic book series by Alan Moore, Dave Gibbons, and John Higgins. In addition to a 1970 video report, the campaign includes a Twitter account and a Web site for The New Frontiersman, a right-wing conspiracy publication.

Premiering on March 6, Watchmen is set in an alternative 1985 and follows a vigilante named Rorshach, who is investigating the death of a former superhero.

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