The rise of the Snuggie...

AdAge: With 4 million of the blankets already shipped or on order, or just under $40 million in retail sales, Scott Boilen, president of...

AdAge: With 4 million of the blankets already shipped or on order, or just under $40 million in retail sales, Scott Boilen, president of Allstar Marketing Group, Hawthorne, N.Y., is laughing all the way to the bank. The company behind the Snuggie is moving the blankets out the door as fast as it can get Chinese suppliers to crank them out.
Related: NYT: Infomercials Find Their Way to Television’s Prime Time

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