A story by The New York Times today, says the organizers "envision an army of supporters talking, sending e-mail and texting to friends and neighbors as they try to mold public opinion."
Campaign manager for Obama's presidential bid, David Plouffe, announced on Friday that Mitch Stewart, who is the former Indiana and Virginia state director for the Obama campaign, will lead the new group.
The new effort is getting some criticism for its partisan roots.
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