PepsiCo relies on bloggers to set Super Bowl ad slots

Five days and counting, PepsiCo hasn’t slated all of the Super Bowl LVIII ads it plans to air. The soda giant is relying on blogosphere buzz...

Five days and counting, PepsiCo hasn’t slated all of the Super Bowl LVIII ads it plans to air. The soda giant is relying on blogosphere buzz to determine which ads will best align with consumer interests. This news, along with a showing of the airing 3-D Monsters vs. Aliens ad, was unveiled at a press conference, held by the conglomerate, today. The company also said Gatorade’s “G” ads, which generated questions from media and bloggers, will move forward from the Super Bowl with clearer branding tactics.

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