• The economy is a topic that is being widely discussed within the blogosphere, with more than 1,050 blogs writing the topic. When we looked at conversations discussing “Obama” and “economy,” 20% of the influential bloggers also discuss former President George W. Bush in the posts, many noting the state of the economy as the new president enters office and the legacy left by the last administration. On the topic of the economy, much of the influential blogs fall into the realm of traditional media, including the New York Times' Caucus, CNN's Political Ticker, and the UK's Adam Smith Institute.
• The second most blogged issue as it relates to President Obama, after the economy, is the environment. On the topic of environment, 16% of the influential conversations discuss Obama's plans to implement a new, greener energy policy. The influential blogs on this topic span from traditional media sites like ABC's Political Punch, to political sites like Swamp Politics, to individual sites like Yid with Lid.
• When we looked at conversations that include “Obama” and “auto industry,” one-third of the posts referred to the bailout agreed to by former President George W. Bush. Influential blogs within this conversation include The Consumerist, eGMCartech, and Michelle Malkin.
• Throughout his campaign for president, Obama was rarely seen without his trusty Blackberry by his side. His struggle to keep his favorite communications tool ignited much blog discussion. In fact, there are more blog posts dedicated to President Obama's Blackberry than there are around his decision to close the detention center at Guantanamo Bay. TechDirt, the most influential blog on this topic, made recent posts about restrictions that will be placed on the device, and noted changes in the look and feel to the president's new model.
• The inaugural ceremonies for the 44th president were another hot topic among the influencers. When looking at conversations around “first lady” and “Michelle Obama,” 19% of the blog conversations discussed her attire for the big occasion. Additionally, we found that the grassroots support Obama grew during his campaign has continued to play out in the blogosphere. The most influential blogs pertaining to “Obama” and “presidential inauguration” are not traditional media sites, but rather grassroots blogs, including The Peace Moonbeam Chronicles, Peace Corps Polygot, and Queen of the Girl Geeks.
We truly have moved into a new era, and more Americans are voicing their opinions on the issues facing the nation through the Web, with traditional media influencers and bloggers also weighing in. Looking at these conversations through a different lens can increase understanding of the key themes that matter to influencers, making PR outreach programs and messaging that much more effective.
Evaluation and analysis by BuzzLogic's Insights. Insights determines blog influence by factoring over a dozen criteria, including posting habits and linking activity. Based on the analysis of 56,735 blog postings from November 10, 2008 to January 25, 2009.
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