CIGNA hires Karsch as first corporate CMO

BLOOMBERG, CT: CIGNA tapped Benjamin Karsch as SVP and CMO, effective January 26. Karsch, formerly the CMO at Las Vegas Sands Corporation, reports to David Cordani, president and COO of the health benefits company. It is the first time that CIGNA has hired a corporate CMO. Karsch is charged with developing the marketing strategy for the CIGNA brand and the company's products and services.

BLOOMBERG, CT: CIGNA tapped Benjamin Karsch as SVP and CMO, effective January 26. Karsch, formerly the CMO at Las Vegas Sands Corporation, reports to David Cordani, president and COO of the health benefits company. It is the first time that CIGNA has hired a corporate CMO. Karsch is charged with developing the marketing strategy for the CIGNA brand and the company's products and services.

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