Your résumé should detail what you've accomplished in past jobs. A good one shows potential employers how you will likely perform in a future job. It is wise to include an objective, which should be a brief sentence about what type of post you want to pursue. For example, write, “To secure a senior-level job in corporate communications.”
A chronological résumé is usually best, as it is easier to read and follow. If you're changing fields, however, a functional résumé (organized by skills) works best. In order for hiring managers to know your area of expertise, list your clients or the industry in which you work. If you're a media relations specialist, list your placements. If you've increased revenue for your firm, include that information.
The most effective résumés are as specific as possible without an overwhelming amount of information. For example, write, “I brought in a $2 million account,” rather than give a lengthy explanation of how you acquired the business.
Jane Waldman is the director of recruitment at Kaplow Communications.
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