APCO Worldwide launches new service for product launches

WASHINGTON: APCO Worldwide launched APCO Pathfinder, a new service which aims to optimize a product's position prior to its launch by anticipating stakeholder behavior instead of reacting post-launch.

WASHINGTON: APCO Worldwide launched APCO Pathfinder, a new service which aims to optimize a product's position prior to its launch by anticipating stakeholder behavior instead of reacting post-launch. Bryan Dumont, an SVP in the Washington office, and Phil Riggins, a director in the London office, were tapped to lead the service.

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