Direct Impact cofounder launches online ad network for public affairs campaigns

ALEXANDRIA, VA: Resonate Networks, an online advertising network, announced its launch May 7. The network allows public affairs and PR firms to run online campaigns that target audiences based on their attitudes about various issues.

ALEXANDRIA, VA: Resonate Networks, an online advertising network, announced its launch May 7. The network allows public affairs and PR firms to run online campaigns that target audiences based on their attitudes about various issues. It was founded in January by John Brady, cofounder of WPP's Direct Impact, and Sara Taylor, former political director for the White House during the Bush Administration. The network hired Lustig Communications to provide media relations support during the launch announcement.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.