Lexia Learning hires Haselton Group

BOSTON: Lexia Learning Systems, provider of reading-skills software, hired the Haselton Group to support its PR and communications programs.

BOSTON: Lexia Learning Systems, provider of reading-skills software, hired the Haselton Group to support its PR and communications programs. The agency, which has experience in the education industry, will oversee an aggressive media outreach campaign based on Lexia's strategic communications program, which includes key messaging, customer profiles, and quotable sources.

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