GE Healthcare working with Edelman, WagEd on 'healthymagination' launch

WASHINGTON: GE Healthcare, which launched a global business and marketing initiative called "healthymagination" May 7, is working with Edelman for the US launch. It also enlisted Waggener Edstrom for the Asia and European launches.

WASHINGTON: GE Healthcare, which launched a global business and marketing initiative called "healthymagination" May 7, is working with Edelman for the US launch. It also enlisted Waggener Edstrom for the Asia and European launches.

Representatives from both firms confirmed involvement with the $6 billion global effort, but declined to go into further detail. GE and Edelman won the PRWeek Corporate Branding campaign of the year in 2006 for a similar-named initiative, Ecomagination.

By 2015, GE plans to invest $3 billion into research and development, but its ambitious plan also includes other objectives. It plans to grow its healthcare IT base, make high-tech products more affordable, expand its own health programs for GE employees, and create a GE Health Advisory Board to engage experts and leaders.

Based in the UK, GE Healthcare is a $17-billion unit of General Electric Co.

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