FDA warns Cheerios about health claims

The Food and Drug Administration (FDA) has turned its eye to Cheerios' claim that the cereal is clinically proven to lower cholesterol.

The government...

The Food and Drug Administration (FDA) has turned its eye to Cheerios' claim that the cereal is clinically proven to lower cholesterol.

The government agency told General Mills in a warning letter that if the cereal is being promoted for conditions that a drug could treat, it must be approved by the FDA as a drug.

The letter asserts that the cereal box was misbranded. Specifically under scrutiny is the packaging on the box and the brand's Internet advertising.

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