NEW YORK: The Slate Group, an online publishing division of The Washington Post Co. launched a women's Web site, branded Double X, this past Tuesday, May 12.
The site features original content on politics, family, culture, parenting, and lifestyle issues, as well as a news feed that highlights stories of interest to women from around the Web. The centerpiece of the site is the XX Factor blog, which first appeared on Slate.com in 2007.
Three co-editors will oversee the site, while Peggy White, former GM of Yahoo Finance, is serving as publisher.
Co-editor Emily Bazelon told the Washington Post that the Web site will differentiate itself from competitors by offering intellectual content, while also appealing to some men.
"Women's magazines surround their smart content with much straight-up, idealized coverage of beauty and fashion. That's an economic necessity for them. We're hoping that the Web will free us from that," she said. "We're also hoping that men will join in and eavesdrop on our conversation."