BlogHer not going anywhere

According to All Thing's D's Kara Swisher, the BlogHer network captured $7 million in new venture capital funding.

In an interview with BoomTown, BlogHer...

According to All Thing's D's Kara Swisher, the BlogHer network captured $7 million in new venture capital funding.
In an interview with BoomTown, BlogHer CEO Lisa Stone said the site’s recent fast growth was the impetus for the new round, in order to improve tools offered to its 2,500 vetted bloggers as well as investing in better research and advertising technology.

“This is a true grassroots effort that shows the growing influence of women in social media,” said Stone. “We want to focus on taking advantage of that growth and momentum with this new funding.”

Though the site is reportedly not yet profitable, the continued development is likely good news for brands, such as PepsiCo's Tropicana, which recently launched a page on the site, and PR folks that understand the influence of women and moms.

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