'Journal' employees get social networking guidelines

It’s a given that many journalists are acting as their own publicists on Facebook, Twitter,...

It’s a given that many journalists are acting as their own publicists on Facebook, Twitter, and even LinkedIn. (Full disclosure: On Twitter, I’m guilty as charged.)

That said, Wall Street Journal employees received professional conduct guidelines this week, many of which cover online behavior.

Among the rules:
"Don’t recruit family or friends to promote or defend your work," and "All postings on Dow Jones sites that may be controversial or that deal with sensitive subjects need to be cleared with your editor before posting," and "Business and pleasure should not be mixed on services like Twitter."

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