Healthcare effort lauded as PR coup; groups reaffirm message

The healthcare industry's announcement, which earned the public support of President Barack Obama, that it would cut $2 trillion in costs was a...

The healthcare industry's announcement, which earned the public support of President Barack Obama, that it would cut $2 trillion in costs was a "PR coup" for the industry as it faces legislative reform this summer, reports The Washington Post.

Yet the communications around the $2 trillion in savings has become cluttered with some of the groups involved. For example, the American Hospital Association (AHA), said that the announcement was different than the industry's original intent.

Richard Umbdenstock, president of the AHA, told Modern Healthcare (via Fierce Healthcare) late last week:
"... the AHA got involved in the process late in the game, and did so to help craft the message and avoid the appearance that its members didn't support reform. But mind you, 'we did not say that we would save this country $2 trillion on our own,' he said."

On May 15, the AHA and five other industry associations reaffirmed their commitment to cost savings following media reports that the group was questioning the announcement. The White House also looked to unify the message regarding healthcare reform with Democrats by focusing on lower costs and choices.

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