Pull-Ups also targeting Hispanic moms

A quick addition to Tonya Garcia's article today about Pull-Ups and its Potty Project launched May 11. The brand, along with Huggies, is reaching...

A quick addition to Tonya Garcia's article today about Pull-Ups and its Potty Project launched May 11. The brand, along with Huggies, is reaching out to Hispanic mothers as well. Working with Hispania PR, the companies introduced a book of culturally-relevant parenting tips and children's stories, a new bilingual rewards program, and a Hispanic version of the Pull-Ups brand Potty Dance: Quebradita.

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