Editor: 'Newsweek' content 'idea-driven,' not partisan

PR professionals planning to pitch the redesigned Newsweek should be armed with fresh ideas, according to one of the magazine's editors.

"There’s been...

PR professionals planning to pitch the redesigned Newsweek should be armed with fresh ideas, according to one of the magazine's editors.

"There’s been a certain amount of speculation that we would become The New Republic or The Economist," Mark Miller, assistant managing editor and chief of correspondents, said at a panel yesterday at Bulldog Reporter’s Media 2009 Summit.

He added that much of Newsweek’s content will be "idea-driven," meaning the outlet will take a different perspective than other news sources – although not necessarily a partisan one.

"The point is not to be ideologically driven, but to have a point of view," Miller said.

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