Sanofi-Aventis launches global video news site

PARIS: Sanofi-Aventis launched an interactive video news Web site on May 15 as part of a global effort to increase transparency and understanding of the pharmaceutical company's operations.

PARIS: Sanofi-Aventis launched an interactive video news Web site on May 15 as part of a global effort to increase transparency and understanding of the pharmaceutical company's operations.

Geoffroy Bessaud, senior director for media relations and corporate communications at Sanofi-Aventis, said that the site, www.sanofi-aventis.tv, is an extension of the companywide initiative to transform Sanofi-Aventis into a global healthcare leader.

“We are setting up new tools for communicating, either within the company or outside of the company,” he said. “The Web TV is part of that.”

The site has six themed channels to best reach different stakeholder groups, like patients, healthcare professionals, employees, media, financial analysts, and shareholders. It is available in English and French, with the possibility of other languages being added in the future, said Bessaud.

Topics range from five-minute reports on different cancers to the first quarter results for 2009. The site, which is managed out of the Paris office and is expected to be updated regularly, encourages users to e-mail in their expectations for Sanofi-Aventis TV.

“We really want to open a window onto the group and we want to start a dialogue with our many audiences,” said Bessaud. “We want to provide prospective on the company's missions as well as on strategic directions.”

Sanofi-Aventis did not work with an outside PR or digital firm on the effort.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.