The agency's new practice area is all about "cross connecting all these platforms," Perez explained, and "trying to unify [a client's] existing message."
Perez said that a lot of VPE's work will be educating clients about the way that social media can help reach the Hispanic and Latino audience. This market is starting to catch up to the general market in terms of using social media, she said, and it is important for companies to reach them through the tools they use.
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