Tweet to ReMIND kicks off

I attended the media kick-off event for The Bob Woodruff Foundation's Tweet to ReMIND campaign, a Memorial Day fundraising campaignusing online media. The...

I attended the media kick-off event for The Bob Woodruff Foundation's Tweet to ReMIND campaign, a Memorial Day fundraising campaignusing online media. The campaign encourages people to make a small donation—anywhere from $1 up—to benefit service members who are suffering from physical and psychological injuries incurred during combat in Iraq and Afghanistan. Bob Woodruff was on hand, along with wife Lee, to talk about the Foundation and the campaign.

"Now we've got this new way to raise money for the Foundation through Twitterand Facebook," Bob Woodruff said. "I think this will have a big impact as more people get to know about it." The campaign, which received PR and marketing support from Porter Novelli and JWT, hopes that #TweetToRemindwill be the top hashtag on Twitter over the holiday weekend and drive traffic and donations on Remind.org.

To discuss the social media side of the campaign, Gregory Galant, creator of the Shorty Awards and The Shorty Report, and Stephanie Agresta, the Internet Geek Girl, were also in attendance. The duo answered questions about the best way to use social media to spread messages.

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