Future US launches luxury title 'Guitar Aficionado'

NEW YORK: Future US launched Guitar Aficionado, an outlet targeting upscale men, this month. The publisher also produces Guitar World and a number of video-gaming titles.

NEW YORK: Future US launched Guitar Aficionado, an outlet targeting upscale men, this month. The publisher also produces Guitar World and a number of video-gaming titles.

The magazine has a core readership of affluent males ages 35 to 54, and an initial circulation of 100,000.

“As a result of Guitar World, we have a big footprint in the music-making culture, and we wanted to expand on that to create a lifestyle magazine for a demographic that was older and more affluent,” said Greg DiBenedetto, publisher of Guitar Aficionado.

It hired Four Corners Communications on a project basis for the launch.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.