Sysomos launches two new products

TORONTO: Sysomos, a company that has quietly operated since 2005, will officially launch two new services on June 4 that are more than three years in the making: Sysomos MAP and Sysomos Heartbeat.

TORONTO: Sysomos, a company that has quietly operated since 2005, will officially launch two new services on June 4 that are more than three years in the making: Sysomos MAP and Sysomos Heartbeat.

Sysomos' flagship product, Media Analysis Platform (MAP), allows users to measure and monitor social media conversations on blogs, social networks, Twitter, and other online outlets. It provides a variety of metrics and data including key influencers, age and gender of social media participants, and sentiment. Sysomos Heartbeat, which has certain capability restrictions and limits versus MAP, is a less expensive offering.

Results are available in real-time. Sysomos has compiled a database of social media conversations dating back to 2006, constantly adding new conversations.

Sysomos cofounder and CEO, Nick Koudas, said that the company's platform was created with the idea that analytics should do more than monitor social media chatter.

“The most important step is to understand the reasons behind why people are talking, being able to quantify sentiment, [and uncovering] granular [information about] geography, specific demographics, and segment opinions,” Koulas said.

Sysomos began as a project at the University of Toronto. Among the clients listed on its Web site are Ketchum and social media agency Room 214.

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