The month's buzziest Web service: Ensembli.com

Ensembli is a personalized, browser-based news aggregator that requires no additional software and filters content in a way that makes results more relevant for the user.

What: Ensembli is a personalized, browser-based news aggregator that requires no additional software and filters content in a way that makes results more relevant for the user. The site displays headlines of articles, allowing users to click to read more, click through to the original article, or share it online. Based in the UK, Ensembli can be used by individuals or companies.

How: Ensembli constantly finds stories online that include topics chosen by the user. At first, Ensembli will find articles on everything related to submitted topics. For each news story, the user can click on a star or trash can to provide Ensembli with more information about the topics and stories he or she enjoys. Over time, and with input from the user, Ensembli will provide the most relevant and personalized links and articles.

Why: Ensembli “distill[s] down the precise nuggets,” explains George Dearing, a corporate evangelist for Telligent, a social networking software company. “I can apply that to working with clients and colleagues.” The service offers a quick glimpse at overall conversations and is good for monitoring, as it finds mentions of issues and trends, in addition to brands and companies. Ensembli also integrates social media seamlessly into the program, thus allowing users to Tweet links with a single click. It can help make communications professionals increasingly efficient by keeping their online searches more relevant.

Who: Mike Nelson, AAE at CRT/Tanaka, is a proponent of Ensembli. He blogged about the service on The Buzz Bin blog in April and Tweeted about it as well. Jeremy Porter from Radius Online has also promoted Ensembli, while entrepreneur and blogging blogs have also discussed the merits of the service. Ensembli's AOR, the British Isles-based Strive PR Limited, has also become a fan, with managing partner Sherrilynne Starkie Tweeting about it and promoting the service to other clients.

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