Domino's enlists BrandIndex weeks after YouTube prank

NEW YORK: Domino's has enlisted BrandIndex, a daily consumer perception service from global market research service YouGov, weeks after a YouTube video showing company employees mishandling food made headlines.

NEW YORK: Domino's has enlisted BrandIndex, a daily consumer perception service from global market research service YouGov, weeks after a YouTube video showing company employees mishandling food made headlines. YouGov will deliver brand intelligence which BrandIndex bases on thousands of daily consumer interviews.

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