Control4 taps Lewis PR

SAN DIEGO: Control4, a provider of IP-based home control and entertainment systems, hired Lewis PR as its US AOR, effective in April.

SAN DIEGO: Control4, a provider of IP-based home control and entertainment systems, hired Lewis PR as its US AOR, effective in April. The agency, which was chosen after a competitive pitch, will oversee a campaign to increase awareness of Control4, strengthen the brand in the US, and use media relations and social media to target consumers as well as the business, home retrofit, energy, and hospitality industries.

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