'New York Observer,' advocacy group launch NYFi site

NEW YORK: The New York Observer and the Personal Democracy Forum, a conference and Web site on technology, politics, and society, launched the New York Future Initiative (NYFi) site on June 2 to engage consumers about New York City's development in the 21st century.

NEW YORK: The New York Observer and the Personal Democracy Forum, a conference and Web site on technology, politics, and society, launched the New York Future Initiative (NYFi) site on June 2 to engage consumers about New York City's development in the 21st century.

"As a city that became synonymous with 20th century capitalism and growth, there is now a pressing need to identify the people, ideas, institutions, and technologies that will define New York City in the 21st century and make sure it retains its position as the preeminent American and urban world center," Andrew Rasiej, founder of the Personal Democracy Forum, said in a statement.

Launched as a blog, the site will add original reporting, analysis, commentary, and user-generated content. The groups plan to cover issues such as the push for a more comprehensive government information service, the possible creation of a dot-NYC Internet domain name, the city's green initiatives, and transportation, housing, and development matters, according to a statement from the two groups.

The portal will also feature editorial contributions from at least four Observer staffers, technologists and writers from the Personal Democracy Forum, and consumers with accounts on the site, according to the statement.

The groups also launched a Flickr account and encouraged consumers to use the #nyfi hash tag on Twitter.

Rubenstein Communications is representing both groups and the Web site, according to an agency spokesperson.

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