President aids DTV preparedness effort

WASHINGTON: President Barack Obama aided the Federal Communications Commission's (FCC) effort to prepare consumers for the June 12 digital TV transition by releasing a statement warning that the deadline is final.

WASHINGTON: President Barack Obama aided the Federal Communications Commission's (FCC) effort to prepare consumers for the June 12 digital TV transition by releasing a statement warning that the deadline is final.

"I want to be clear: there will not be another delay," the president said in a June 4 statement. "I urge everyone who is not yet prepared to act today, so you don't lose important news and emergency information on June 12."

Obama signed legislation in February that delayed the transition of all full-power TV stations to digital programming. The deadline had been scheduled for February 17, but was pushed back to June 12 after millions of consumers were found to be unprepared.

The FCC awarded Burson-Marsteller a $3.5 million contract on May 5 for PR and advertising support for the extended campaign. Weber Merritt filed a complaint on May 8 accusing the FCC of improperly awarding the contract to Burson, but the government entity ruled that Burson would continue work.

The FCC hired Ketchum last year for a $1.48 million education effort to prepare consumers for the transition.

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