PN appoints Agresta EVP, global director of digital strategy

NEW YORK: Porter Novelli hired Stephanie Agresta, owner of Stephanie Agresta Consulting, as EVP and global director of digital strategy and social media, effective June 8.

NEW YORK: Porter Novelli hired Stephanie Agresta, owner of Stephanie Agresta Consulting, as EVP and global director of digital strategy and social media, effective June 8. She reports to Anthony Viceroy, president of global business operations and CFO. Agresta also blogs as Internet Geek Girl.


Her consultancy's clients that do not present a conflict for the agency will continue through PN, said Lisa Gruber, marketing specialist at the agency. Prior to starting her consultancy, she held sales, marketing, and business development roles at iVillage, Barnes & Noble, Register.com, SpaFinder, and Commerce360. Agresta also cofounded The TechSet social media event.

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