H&K brings Twitter to the Cannes Lions

Hill & Knowlton is helping Twitter make a splash at the Cannes Lions, where it is partnering with microblogging site to host the First Annual Official...

Hill & Knowlton is helping Twitter make a splash at the Cannes Lions, where it is partnering with microblogging site to host the First Annual Official Cannes Lions TweetUpon June 22. Twitter cofounder Biz Stone will speak at the seminar, and then take questions live via Twitter.

"Twitter is without a doubt the hottest communications platform in the world right now and is leading a massive chance in the way people engage with each other and with brands," H&K CMO Tony Burgess-Webb said in a statement. "This has profound implications for the public relations industry specifically and for marketing generally."

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