Social media leads Quiznos contest promotion

Quiznos is using social media to promote its new "Where do you Torpedo?" contest, launched on Monday. The Wall Street Journal writes about...

Quiznos is using social media to promote its new "Where do you Torpedo?" contest, launched on Monday. The Wall Street Journal writes about the promotion, where fans submit videos showing where and how they eat the restaurant chain's recently-introduced Toasty Torpedo sandwich. The company, which works with Crenshaw Communications, is also sending customers on a virtual scavenger hunt via Twitter.

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